Position Summary:
The Digital Content Creator Associate is responsible for producing and distributing various forms of digital content across online platforms. The role will play an important role in conceptualizing, creating and delivering engaging and inspiring content across PPC Group’s range of digital channels. Ensuring PPC’s digital presence supports and enhances our business prospects by introducing our products, sharing business opportunities, and encouraging overall digital engagement. The role will support the E-commerce Officer in shaping the digital content strategy of the PPC Group. The role will work across a range of projects in the company and will require collaborations, effective working relationships will be needed. The Digital Content Creator Associate is expected to identify, align with, and promote the core values of PPC Asia – “PRIDE”, namely: Performance, Responsibility, Integrity, Discipline, Excellence.
Essential Duties:
1. Content Creation:
• Develop engaging and high-quality digital content for PPC Group, including text, images, videos, graphics, and multimedia elements.
• Ensure that content aligns with the PPC brand’s voice, message, and overall marketing strategy.
• Stay updated on industry trends and create content that resonates with the target audiences.
2. Multimedia Production:
• Create and edit relevant videos, podcasts, and other multimedia content using various tools and software.
• Design proper and visually appealing graphics and images for use in digital campaigns and social media platforms.
3. Social Media Management:
• Collaborate with the E-Commerce Officer, Graphic Artist, the Chief Commercial Officer to plan and execute content calendars for various social media channels.
• Optimize content for each platform, considering the nuances of different channels (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn, PPC website, etc.).
• Monitor and engage with the audience through comments, messages, and social media interactions in alignment to the overall PPC Group brand and strategy.
4. Collaboration:
• Collaborate with cross-functional teams, including marketing, sales, and operations teams, to align content with overall business goals.
• Explore working with influencers, partners, and other stakeholders to co-create content and enhance brand presence.
5. Content Strategy:
• Equipped with analytics data coming from the E-Commerce Officer and other legitimate sources of information; develop and implement content strategies based on audience insights, market research, and industry best practices.
• Experiment with new content formats and platforms to expand reach and engagement.
6. Compliance and Copyright:
• Ensure all content complies with legal and copyright regulations.
• Obtain necessary permissions for the use of third-party content.
7. Flexibility and Agility:
• Stay informed about emerging technologies and platforms to adapt content strategies accordingly.
• Quickly respond to changes in trends or audience behavior.
Minimum Qualifications:
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a digital content creator or a similar role.
• Proficiency in using content creation tools, graphic design software, and multimedia editing tools.
• Strong understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Knowledge of analytics tools to measure content performance.
• Ability to work efficiently, independently and collaboratively.
• Efficient time management and organizational skills.
• Goal Oriented, with strong work ethics.
